But perhaps not – as with everything in life, one size does not necessarily fit all. Not everyone feels comfortable dealing with a firm of solicitors at the other end of the country, some prefer a more local service, delivered by a firm with a good reputation and where they get personal service from a solicitor they can meet and get to know.

The other possible angle is the bland nature of personal injury branding and marketing. For perhaps understandable reasons, the message is well and truly pumped in most tv or online adverts about 100% guaranteed compensation. In short, despite hearing these adverts often a number of times per day, can you really remember the names ?

So, a creative and local approach could just engender some good results perhaps ? Well that’s certainly the view of Lloyd Green Solicitors. This firm is a well established personal injury specialist practice in Essex that has been around for many years. The firm has decided to promote it’s strong Essex presence and connections and they also believe that with a different kind of message and branding, which they have called “for the people“, this will make them more memorable, since over time, people will assimilate that very simple phrase and it’s connotations with their no win fee personal injury claim services in Essex.

It will be interesting to see how this all pans out. We will keep a close eye on developments and keep readers updated.

In the meantime, if you have any views on whether the above may work or other ideas as to how lawyers generally or personal injury lawyers in particular might succeed, do let us know. We’d be interested to hear.

Injury at work claims are also often quite complex legally, since there is a significant overlap often between common law negligence claims, which are the essence of all personal injury claims, and statutory regulations such as Manual Handling Regulations, Health & Safety legislation and so on.

It is clear in law that an employer will owe an employee a duty of care to provide a safe workplace and this will generally start with proportionate and necessary training and equipment. If you work for a small employer, whilst the duty is still there for that employer, if a claim ever reaches court, the court will take into account, in perhaps less obviously dangerous situations such as office injuries rather than an injury at work when someone is working from height, the resources of that employer being less than with a very big company.

Injury at work claims also present difficulties in that employees are often worried about making a claim due to the possible implications on their employment status or relationship with the employer. Whilst this is a wholly understandable concern, in reality, employers are required to maintain employer liability insurance which will, subject to an excess, cover claims and an employer would be very poorly advised to dismiss or act in a detrimental way to an employee who suffers an injury at work. That said, there are still such employers out there, and it can be helpful to instruct solicitors who are not only experts in personal injury but also have an employment law team. An example of a niche practice which specialises in personal injury and employment law is Waring Solicitors, so if you have an injury at work, you may want to get in touch with them.

The vast majority of personal injury claims which are made involve claims where the defendant is insured, since the first rule of any prospective legal action is to only sue or threaten to sue a defendant that has the ability to pay a damages claim and costs. So, personal injury claims involving one individual against another are correspondingly quite rare.

It is also self evidently the case that injury claims can only succeed where there is a duty of care owed by an individual or organization to the victim and where there is negligence. Accidents caused by self inflicted action such as excessive drinking or such like would not make for likely successful injury claims. Nonetheless, research carried out by Firts4lawyers, a well known personal injury company, does make for some quite interesting reading, so here are the headline findings from that research :-

• Around 1 in 3 people surveyed acknowledged that they have injured themselves on a night out
• Some  70% of injuries were due to excess alcohol.
• The most common injury is due to a fall
• With men, nearly 20% of injuries are caused by fights, with women there is a higher proportion due to falling over, probably due to wearing high heels
• Other reported causes of injuries are broken glass and attempting to jump over barriers
• Most injuries occur in the age range of 18-34